Saturday, February 17, 2007
Consumer mind at time of buying
"A consumer has a rational or emotional motive at the back of his mind while buying any product or service therefore when a marketer sells a Drill, the buyer buys a perfect hole"
Most of the times the consumer is on his mental journey while making a purchase. It is the duty of marketer to understand the state in which the consumer is while making a buying decision. The most critical factor in all this exercise is that pain and joy exist very close to each other in customer’s heart .
Read the full article at http://www.kuldeeponline.com/mentaljourney.asp
How far is this true? Have you'll also had similar experiences?
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1 comment:
By considering this scenarios only "Social Marketing" concept comes. e.g. Health Related Product (Safola Oil - Specialy for Heart) Where first priority like health, which make buyer to think while purchasing the product like Oil, Namak, Diet Coke etc.
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